Conclick vs Plausible: which privacy analytics actually shows you revenue?

The short version

Plausible is a simple, open-source, privacy-first traffic dashboard. It does that job beautifully: a tiny script, no cookie banner in most cases, clean charts, EU hosting. If you only need to know your pageviews, top sources, and top pages, it is an excellent, no-nonsense choice.

Conclick covers that same privacy-first traffic layer, then adds the behavioral and money layers on top: heatmaps and click maps, auto-detected funnels with the biggest drop-off called out, visual user journeys, and revenue attribution that ties each payment back to the source, campaign, and funnel that earned it. That last piece is the part nothing else in this category does well.

Where Plausible is the better choice

I’m not going to pretend Conclick wins on everything. Plausible genuinely beats Conclick if:

• You want open-source you can self-host and audit yourself. Plausible is open-source; Conclick is a hosted product (built on the open-source umami engine, but the product is hosted).
• You want the absolute lightest possible footprint and the simplest possible dashboard, and you do not care about heatmaps, funnels, or revenue.
• You are an established privacy-purist brand and Plausible’s reputation and EU hosting are part of your story.

Where Conclick pulls ahead

The gap shows up the moment you ask a question Plausible was never built to answer: "is this traffic actually paying?"

• Revenue attribution: connect Stripe, Paddle, Polar, Lemon Squeezy, or Dodo and Conclick shows revenue by source, by campaign, and the exact dollars you are losing to each funnel drop-off. Plausible does have ecommerce revenue and attribution tracking per their public docs as of July 2026, but it is a Business-plan feature where you attach the monetary value to each event yourself, with no payment-processor connection behind it.
• Heatmaps + click maps: see where people actually click, scroll, and rage-click. Plausible has no heatmaps per their public docs as of July 2026.
• Funnels that find their own leaks: Conclick auto-detects your conversion funnel and surfaces the single biggest drop-off. Plausible’s funnels are basic and manual by comparison.
• Behavior in one place: visual user journeys and a live global visitor map sit next to the numbers.

Pricing

Both land around $9/mo at the entry level and both are far cheaper than enterprise analytics. The difference is what you get for it: Plausible reserves funnels and ecommerce revenue for higher tiers, while Conclick includes heatmaps, funnels, journeys, and revenue attribution from the start, with a 14-day free trial and no card required.

What I would pick in five real scenarios

Feature tables hide the actual decision, so here is what I would do in the situations founders ask me about most often.

You run a content site or a personal blog with no checkout. Pick Plausible and move on. There is no revenue to attribute, so the extra layers would sit unused. A clean pageview dashboard is the whole job, and paying for more than that is waste. Fathom is the other tool founders weigh in this same minimalist lane, so if you want a second option to compare, I put Conclick vs Fathom through the same honest breakdown, and rounded up the best Plausible alternatives if you want the full field instead of one head-to-head.

You run a SaaS with a free trial. Pick Conclick. Trial signup is a funnel, and funnels leak. I want the exact step where people stall, the heatmap of the pricing page they bounced from, and the MRR each channel produced. A traffic counter reports the same leak as a smaller number and moves on.

You sell a $29 digital product through Stripe or Lemon Squeezy. Pick Conclick, connect the processor, and give it two weeks. Cheap products live or die on volume, so if Reddit buyers convert at three times the rate of Twitter visitors, that single fact decides where next month of marketing effort goes.

You run a small ecommerce store. Pick Conclick for one reason: checkout abandonment. The funnel shows where buyers bail, the click map shows what they hesitated on, and the revenue column puts a price on each leak so you fix the expensive one first.

You are an agency reporting to clients, or a privacy purist who self-hosts on principle. Agencies: either tool works until the client asks what the traffic was worth, and the first time that question lands you will want revenue attribution in the report instead of a polite shrug. Purists: self-host Plausible or Umami and accept the tradeoff. You own the stack, and you give up payment matching (and on Plausible, heatmaps too; Umami has shipped its own since 3.2.0). Legitimate choice. It is just not the one I optimized for.

Migrating from Plausible

It is a script swap, not a project. Here is the sequence I recommend:

1. Add the Conclick snippet to your site. On most stacks this takes about two minutes; if you are on Next.js, I wrote a short walkthrough on adding analytics to Next.js.
2. Run both scripts in parallel for a week. The two tools count sessions slightly differently, so expect small gaps between the dashboards, not identical numbers.
3. Connect your payment provider (Stripe, Paddle, Polar, Lemon Squeezy, or Dodo) so revenue starts attributing from day one.
4. Recreate your two or three most important goals, then open the auto-detected funnel and note the biggest drop-off. That number is usually the surprise.
5. After the parallel week, remove the old script. Your historical data stays in your old account for as long as you keep it.