Amplitude Pricing Plans, Explained by a Founder Who Chose a Simpler Tool

What are Amplitude's pricing plans in 2026?

The platform sells four tiers, and each is priced by how many events you send, not by how many people are on your team. Free is permanent, not a trial: up to two million events a month, no card, with basic product analytics, a monthly session-replay allowance, and the newer AI features. Plus is the self-serve paid tier. It starts at zero and charges as event volume grows, scaling to seventy million events, and it adds custom events, behavioral cohorts, alerts, heatmaps, and two-year data retention. Growth and Enterprise are sales-led: the price is a custom quote tied to your volume, and they add SSO, granular permissions, larger session-replay allowances, and role-based access control. I took these straight from their own pricing page, since the details move and you should confirm against the source before budgeting.

How does event-based pricing actually scale?

This is the part that surprises people, so let me be concrete. An event is any tracked action: a pageview, a click, a signup step, a purchase. A product with real usage generates events fast, and the same design that makes this tool powerful, capturing everything so you can analyze it later, is what walks you up the pricing curve. Two million events sounds generous until a few thousand active users each fire dozens of events a session. Past the free ceiling you are on Plus and paying by volume; once you need SSO or tighter access control you are in a sales conversation. None of that is a knock. It is how a usage-priced product analytics platform is supposed to work, and it is the right model when in-app behavior is the thing you measure.

Amplitude vs Conclick: the feature-by-feature view

Pricing only means something next to what you get, so here is an honest side by side. I run Conclick, so read the table with that in mind, and note the rows I marked where the other tool wins outright. It wins several, and pretending otherwise would waste your time.

Where Amplitude is the better choice

There are three situations where I would tell you to buy it without hesitation. First, if you have a product team doing deep behavioral work: retention cohorts, in-app funnels, and experimentation. Its cohort and retention engine is among the best there is, and the free tier is a real on-ramp for that work. Second, if session replay of in-app behavior matters, since replay is bundled into every tier. Third, if your team already lives in event dashboards and everything is instrumented, the switching cost runs the wrong way, so stay put. Respect what a tool is built for. This one is built for product analysis at depth, and it does that job well.

Is Amplitude worth it for a small marketing team?

For a solo founder or a small marketing team, my honest read is that it is more tool than the question needs. What most small teams are actually trying to answer is not 'what is my day-30 retention by cohort', it is 'which campaign, page, and source sent me visitors who paid'. That is a revenue attribution question, and it lives on the boundary between your traffic and your payment processor. The platform models revenue through events you instrument, which is powerful once it is built and maintained. Conclick connects Stripe, Paddle, Polar, Lemon Squeezy, or Dodo directly and ties each payment back to the source, campaign, and conversion funnel that earned it, with nothing to instrument. Same word, revenue. Very different amount of work.

How much does Conclick cost, and how hard is the switch?

Conclick is nine dollars a month, or seven billed yearly, with a fourteen-day free trial that needs no card and an optional one-time lifetime deal. That is the whole pricing page. Now the switch, blocker by blocker. Effort: one script tag and about a two-minute setup, and it pulls in your Google Search Console and GA4 history so you are not staring at an empty dashboard on day one. Risk: leave your current tool running and put Conclick beside it for the trial, so you compare both on your own real traffic before deciding. Cost: a flat nine dollars against a bill that climbs with event volume is easy math for a bootstrapped team. The moment analytics shows which traffic makes you money, it stops being a monthly reporting cost and becomes the thing you plan next month around.

Should you switch from Amplitude to Conclick?

Here is the short version, so you can decide in a minute.

• You run a small SaaS or ecommerce site and mainly need to know which traffic, campaign, and page produce revenue: Conclick fits. If you are weighing product analytics more broadly, Conclick vs Mixpanel covers that ground too.
• You take payments through Stripe, Paddle, Polar, Lemon Squeezy, or Dodo and want revenue tied to its source automatically: Conclick.
• You have a product team running retention cohorts, in-app funnels, and experiments across a real application: Amplitude, and its free two-million-event tier is a fine place to begin.
• You need in-app session replay of user sessions: the replay bundled into every paid tier is the stronger pick.
• You want both deep product analytics and traffic-to-revenue attribution: run both. The scripts do not conflict and the data barely overlaps.