Metrics·9 min read
How Much Analytics Does an Early-Stage Startup Actually Need?
How much analytics does an early-stage startup need before revenue? Almost none: track arrivals, the one key action, and where people fall off. The minimal setup.
Conclick BlogNotes on analytics
Notes on analytics
that actually pay.
Founder-to-founder takes on what to measure, what to ignore, and how to connect the traffic you already have to the revenue you actually want.
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The Analytics Stack I'd Choose to Bootstrap in 2026
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The Honest Truth About Marketing Attribution for Small Business
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Metrics·9 min read
Why I Gave Up on GA4, and What I Reach For Now
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Growth·8 min read
Per-Event Analytics Pricing Punishes Startups for Growing
Per-event and per-session analytics pricing for startups punishes growth: the bigger your traffic, the scarier the bill. Why flat pricing wins for small teams.
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4 Things Nobody Tells You Before Switching Analytics Tools
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How to A/B Test With Low Traffic Without Fooling Yourself
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What a Click Map Shows That a Funnel Doesn't
A funnel tells you which step loses people. A click map tells you why they left that page. What each one sees, what it misses, and when to use which.
Attribution·8 min read
Why Revenue Attribution Belongs at the Center of Your Analytics
Most analytics tools tell you who visited. Revenue attribution tells you who paid. Here's why that distinction is the difference between growing and guessing.
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Cookie Banners Are Quietly Destroying Your Analytics Data
Cookie consent banners block 40 to 60% of your visitors from ever being tracked. Here's what that does to your data and what to do about it.
Metrics·8 min read
The four metrics a pre-$10k MRR SaaS should actually watch
Most early SaaS founders track too many metrics and act on none. Here are the four numbers that actually tell you whether your business is working.
Metrics·8 min read
Vanity metrics are lying to you about what is working
Pageviews, social likes, and newsletter open rates feel like progress. They are not. Here is how to find the numbers that actually move revenue.