The short version
- Microsoft Clarity is a genuinely solid free tool for session recordings and heatmaps, if watching user behavior is all you need.
- Conclick is built for founders who need to know which traffic channels, campaigns, and funnels are producing revenue, not just clicks.
- If you run a paid product, Clarity cannot tell you which acquisition sources actually convert to money.
Ties every Stripe, Paddle, Polar, Lemon Squeezy, or Dodo payment back to the source, campaign, and funnel that earned it.
Click maps, scroll depth, and rage/dead clicks on real screenshots of your actual pages.
Surfaces your single biggest drop-off and the revenue you are losing to it, no manual setup.
Microsoft Clarity is free, and for about eight months that was enough for me. I watched the session replays, I read the heatmaps, and I still could not answer the one question that matters: which traffic source made me money this week? Clarity showed me where people clicked. It couldn't tell me whether any of them paid. That gap is the entire reason Conclick exists.
Where Microsoft Clarity Is Actually Better
Let me be direct: if you want free heatmaps and session recordings, Clarity is excellent. It is a mature product, backed by Microsoft's infrastructure, with unlimited session recordings and no storage cap. The UI is clean. Onboarding is fast. For a content site, a marketing page, or any project where you have no paid product to attribute revenue to, Clarity does the job well and costs nothing. If budget is a hard constraint, start there. There is no shame in it.
Clarity also has a useful rage-click and dead-click dashboard, machine-learning-powered session filters, and a decent JavaScript snippet that is easy to install. For pure UX research on a zero-dollar budget, it is hard to beat.
Where Clarity Hits Its Ceiling
The moment you run a paid product, Clarity's limitations become structural, not cosmetic. There is no revenue layer. You can see that 40% of users rage-clicked your pricing page, but you cannot see that those users came from a specific ad campaign, converted at 1.2%, and generated $340 last month. That link between behavior and money simply does not exist in Clarity.
Funnels in Clarity are shallow. You can build basic multi-step URL funnels, but there is no automatic detection of where your biggest drop-off is, and certainly no calculation of revenue lost at each step. Traffic analytics are minimal: Clarity is not a traffic tool, it is a behavior tool. If you want to understand which sources drive paying customers versus free signups, you need another product entirely.
Then there is the Microsoft factor. Your session data, including every click, scroll, and input interaction on your site, goes to Microsoft's servers. For many SaaS founders building in Europe or serving GDPR-sensitive customers, that is a real conversation to have with your lawyer before you install it. Clarity uses cookies by default. You may need a consent banner.
Feature-by-Feature Comparison
| Feature | Conclick | Microsoft Clarity |
|---|---|---|
| PriceClarity wins on price outright | $9/mo (or $7 yearly) | Free |
| Revenue attributionStripe, Paddle, Polar, LS, Dodo | ||
| Heatmaps & click maps | Real screenshots | Reconstructed |
| Session recordingsClarity wins here | ||
| Funnel drop-off in $ | ||
| Cookieless / usually no consent bannerClarity uses cookies by default; banner rules are jurisdiction-dependent | ||
| Daily digest (email + chat)Slack, Discord, Telegram | ||
| Data sent to Big TechClarity data goes to Microsoft | ||
| GSC + GA4 import |
Revenue Attribution: The Thing That Changes How You Work
This is the core reason I built Conclick. Connect your Stripe, Paddle, Polar, Lemon Squeezy, or Dodo account and every payment gets tied back to the UTM campaign, referral source, and funnel step that produced it. Not just 'this user converted': the actual dollar amount, attributed to the traffic source.
In practice, this means you stop optimizing for clicks and start optimizing for revenue. You find out that your Twitter traffic has a 3% free-trial-to-paid rate while your newsletter traffic converts at 11%. You find out your pricing page is losing $2,100/month at the plan-selection step. These are decisions you can act on. 'Users rage-clicked the button' is interesting. 'That button is costing you $800/month' is actionable.
Heatmaps, Click Maps, and User Journeys
Conclick generates real-screenshot heatmaps: actual renders of your page with click density overlaid, not a reconstructed approximation. Scroll depth, rage clicks, and dead clicks are all tracked. If you have been using Clarity specifically for its visual click data, you will not be giving that up.
Visual user journeys show you the paths real visitors take through your site, not just individual page stats. Combined with the live global visitor map, you get a picture of who is on your site right now and where they came from. It is the kind of thing that is oddly motivating when you are shipping alone at 11pm.
The Daily Digest: Analytics You Actually Read
One feature that has no equivalent in Clarity: a daily digest delivered by email and to your Slack, Discord, or Telegram channel. It surfaces spikes, milestones, revenue changes, and your biggest drop-off in plain language. Not a data dump: a summary written for a founder who checks it over coffee. Most analytics tools are dashboards you open when you remember to. Conclick pushes the signal to you.
Privacy, Compliance, and Setup
Conclick is cookieless by design. In most cases you do not need a consent banner, which removes a real conversion-rate drag on your landing pages. The script is lightweight and setup takes about two minutes. GDPR and CCPA-friendly out of the box. Your data does not go to a large advertising-adjacent company.
If you already use GA4 or Google Search Console, you can import that data into Conclick to get your search performance and ad attribution in the same place as your revenue numbers. Goals and conversions include revenue-per-goal tracking, and you can share dashboards publicly or with your team.
Pricing: Free vs $9/Month
Clarity is free. That is a real advantage, especially early. Conclick is $9/month (or $7/month billed yearly), with a 14-day free trial that requires no credit card. There is also a one-time lifetime deal if you want to pay once and be done.
The way to think about this: if Conclick's revenue attribution finds one campaign you should cut, or one funnel fix worth $50/month in recovered conversions, it has paid for itself before the trial ends. That is not marketing copy. It is just math. If you are pre-revenue or testing an idea, use Clarity for free and come back when you are charging money.
Who Should Use Which Tool
- Use Microsoft Clarity if: you are not charging for a product yet, you need session recordings at zero cost, or your primary need is pure UX research with no revenue to attribute.
- Use Conclick if: you charge money for your product, you want to know which acquisition channels produce paying customers, you want funnel drop-off measured in dollars not percentages, or you want analytics pushed to you daily instead of sitting in a tab you forget to open.
- Use both if: you want Clarity's unlimited session recordings on top of Conclick's revenue and traffic layer; the two are not mutually exclusive.
Frequently asked questions
Does Microsoft Clarity have revenue attribution?
Is Microsoft Clarity GDPR compliant?
Can I use Conclick and Microsoft Clarity at the same time?
Does Conclick have session recordings like Clarity?
How long does Conclick take to set up compared to Clarity?
Is Conclick worth it for a bootstrapped founder on a tight budget?
Add your site and Conclick shows which traffic actually makes money: heatmaps, funnels, and revenue in one dashboard. Free for 14 days, no card.
Deepak Yadav is the founder of Conclick — privacy-first web analytics that ties every visit to real revenue. He has spent years staring at GA4 dashboards trying to answer one question (which traffic actually makes money) and built Conclick to answer it. He writes about analytics, attribution, and what actually moves the needle for bootstrapped founders.