The Best Umami Alternatives in 2026

1. Conclick: Best for Revenue Attribution and Heatmaps

Conclick is where I landed after Umami, and it's the tool I'd recommend to most bootstrapped founders. The core pitch: it connects your analytics to your actual revenue. You plug in Stripe, Paddle, Polar, Lemon Squeezy, or Dodo, and Conclick ties every payment back to its source: campaign, funnel step, referrer, whatever. So instead of "blog post got 3,400 visitors," you see "blog post drove $1,200 in MRR this month." That's a different conversation entirely.

The heatmaps are the other thing that surprised me. Click density, rage clicks, dead clicks, and scroll depth mapped onto a screenshot of the real page, with rage and dead clicks broken out as their own layers rather than left for you to infer from a hot patch. Umami has drawn click and scroll maps since 3.2.0, so this is a sharper version of a thing that now exists in both tools, not a feature only one of them has. If you've ever stared at your pricing page wondering why people aren't clicking the CTA, it answers that quickly.

Conclick also auto-detects funnels. You don't have to manually define conversion paths; it surfaces the biggest drop-off points in your revenue funnel on its own. Combined with visual user journeys and a live global visitor map, you get a picture of your users that's genuinely useful for making product and marketing decisions, not just for impressing investors.

• Revenue attribution: connects Stripe, Paddle, Polar, Lemon Squeezy, Dodo to every traffic source
• Real-screenshot heatmaps with rage clicks, dead clicks, scroll depth
• Auto-detected funnels showing your biggest revenue drop-off
• Daily digest via email, Slack, Discord, or Telegram
• GSC and GA4 import so you don't lose historical data
• Cookieless, GDPR/CCPA-friendly, usually no consent banner needed (Conclick stores a first-party id in localStorage; whether that needs consent depends on your jurisdiction)
• ~2-minute setup
• $9/month, $7/month billed yearly, 14-day free trial with no card required, optional lifetime plan

The daily digest is a small thing that ends up mattering. Every morning you get a summary of yesterday (revenue, top sources, notable movements) in email or whatever channel you're already in. I've found it's the nudge that keeps me actually looking at my analytics instead of ignoring them for three weeks.

Who it's for: bootstrapped founders and small SaaS or ecommerce teams who want to connect traffic to money. If you don't have a payment processor integration, some of the best features don't apply to you yet, though the heatmaps and funnels still stand on their own.

2. Plausible: Best Simple Hosted Option

Plausible is the obvious first alternative most people consider when leaving Umami, and for good reason. It's polished, honest, and genuinely easy to use. The dashboard is clean to the point of being spartan: pageviews, unique visitors, bounce rate, top sources, top pages. No clutter. If your use case is "I want to see traffic numbers without self-hosting a database," Plausible is a solid answer.

Pricing starts at $9/month for up to 10,000 monthly pageviews, scaling from there. It's EU-hosted, open source (AGPL), and cookieless. Where it falls short: no heatmaps, and per their docs as of July 2026 both funnel analysis and ecommerce revenue tracking are Business-plan features where you define every step and attach the monetary value yourself. There is no processor connection behind either, so the revenue Plausible reports is the revenue you remembered to instrument. That's a deliberate product choice, not a flaw, but know what you're buying.

Best for: content sites, personal projects, or anyone who genuinely only needs clean traffic reporting and wants to stop maintaining a self-hosted instance.

3. Fathom: Best for Compliance-Heavy Teams

Fathom is where Plausible's compliance story gets taken up another level. They've invested heavily in EU isolation (they call it EU Isolation, and it's their main differentiator), which matters if you're serving European users and have a legal team asking hard questions. They also have a long track record (one of the original cookieless analytics tools) and a genuinely responsive support team.

Pricing starts at $15/month for 100,000 monthly pageviews, which is higher than Plausible or Conclick. The dashboard is similar in scope to Plausible: clean, traffic-focused, no revenue data, no heatmaps. Like Plausible, it's a deliberate product: no feature bloat, just solid traffic numbers with strong privacy credentials.

Best for: agencies, compliance-sensitive SaaS teams, or anyone whose primary concern is airtight EU data handling rather than revenue insight.

4. Pirsch: Best Budget Hosted Option

Pirsch is less talked about than Plausible or Fathom, which is a shame because the value is real. It's a privacy-friendly hosted analytics tool built by a small team, with a free tier for one domain and paid plans starting around $6/month. The dashboard covers the essentials (pageviews, sessions, referrers, conversions) and the setup is fast.

It has basic conversion tracking, which puts it slightly ahead of pure traffic tools, but there's no payment processor integration, no heatmaps, and the ecosystem is smaller than Plausible's. The GitHub repo is active and the pricing is competitive. If budget is a primary constraint and you want a hosted, privacy-first option with slightly more than just raw traffic numbers, Pirsch deserves a look.

Best for: solo founders or very early-stage teams who want hosted analytics at the lowest possible price point.

5. GoatCounter: Best Free Self-Hosted Option

GoatCounter is the most minimal tool on this list, by design. It's open source, self-hostable, and has a hosted free tier for non-commercial use (paid for commercial). The interface is about as stripped down as analytics gets: page paths, referrers, browsers, countries. That's roughly it.

If you're coming from Umami and the main thing you want is to escape the self-hosting overhead while spending nothing, GoatCounter's hosted free tier covers personal or side projects. For anything commercial at scale, the paid tier is fair but the feature gap versus Conclick or even Plausible is large. No funnels, no heatmaps, no revenue data.

Best for: developers, personal sites, and open-source projects that need the absolute minimum viable analytics with zero cost.

Which One Should You Actually Pick?

Here's the honest version: if you're a bootstrapped founder with a payment processor and you want to know which traffic sources are making you money, start with Conclick. The 14-day trial requires no card, setup is two minutes, and the revenue attribution features have no real equivalent in the other tools here.

If you just want clean traffic numbers in a hosted product without thinking about it, Plausible is the standard choice and it's good at what it does. Fathom if compliance is your primary concern. Pirsch if budget is tight. GoatCounter if you're non-commercial or want something free and extremely minimal.

Umami is a perfectly reasonable tool to stay on if you're happy self-hosting and traffic data is all you need. But if you're reading a roundup of alternatives, you probably want more than that.